The #1 Reason Your Brand Isn’t Growing
Are you ready to grow and claim your abundance?
But for some reason, you feel stuck or are even too shy to do a live video?
For many, we’re taught to be modest, don’t brag, be humble, etc.
Which is true, don’t be the narcissist in the room, we all know that person that can’t shut up. Avoid being that person. However, if you never share what you do or how great you are at getting results then, how will anyone know what you’re capable of?
For instance, we all know Walmart and Target has any and everything we need yet, they still spend millions of dollars a year on marketing and advertising. Why? Because they want to stay top of mind, when you need laundry detergent, groceries, or the convenience of curbside ordering, they’re your first choice.
It’s time to start thinking of your skills, talents and expertise in the same way. Shift your mindset on self-promotion.
The number 1 reason your brand isn’t growing is you. Overcoming the fear of promoting yourself is the key to the growth you want. Period.
Whether you work a 9-5 or are an established entrepreneur, there are plenty of ways for you to self-promote your skills and the value you create. This means becoming a good storyteller and seizing the opportunities as they come. That includes performance reviews, team meetings, LinkedIn or Instagram profiles to share key projects you’ve led, new skills you’ve invested time to acquire, and most importantly - the receipts to prove it.
You’ve earned it, there’s nothing wrong with a HUMBLE BRAG.
Jay-Z said it best, “Sometimes you need your ego, gotta remind these fools…"
I love opportunities where I can marry my love for marketing and apply it to my coaching practice. One of the foundational aspects of marketing is the four P’s and it doesn’t only apply to physical products. It applies to you as a professional or business owner.
Product (You)
Price (Your desired compensation)
Place (Where can you be found - social presence, your network, etc.)
Promotion (Your value proposition and how you’re sharing or communicating it broadly)
Remember, position yourself in alignment with the value that you create and your unique way (framework, method, etc.) of getting it done.
Use the four P's to guide how you self-promote your product, service or general expertise.
For example, ask yourself:
How do you (product) meet your employer/customer's needs?
Where are employers/customers looking for your product?
What are your skills and expertise worth in the market?
How can you differentiate your skillset/product from competitors?
What’s your value proposition? How do you do what you do like no one else can?
Thinking about yourself in terms of the four P's of marketing will help you strategize on how to claim your next opportunity.
Take action:
Today, I want you to pull out your phone or your favorite notebook and answer the questions above. As you reflect, where do you find yourself getting stuck?
Share on your IG stories and tag @pushedpolished!
If you’re ready talk through it, book your Discovery Call and let’s explore your next steps. I’d love to help you achieve your next level of success!